Busch Light
Become a hunter
Creative Director: Dustin Dodd, Graham Unterberger
Art Director: Dylan Webb
Copywriter: Brandon Greenbaum
Producer: Sebastian Rzepa
Director: Danny Corey
America has a Hunter problem.
The name isn’t as popular as it once was...so Busch Light is taking action.
For the 19th season of the Busch Light Hunting Can, we wanted to do something bold for the loyal and true Busch Light Fandom.
It’s simple really: Change your legal name to Hunter, and enter for a chance at 19 hunting seasons worth of Busch Light on us.
Because there is no feeling greater than being a hunter named Hunter.
Press:
People - Men’s Journal - The Independent - AdAge
:30 | Become a Hunter
:30 The Gathering of Hunters
320M+ weekly impressions, and 7K people willing to change their name, making this the Busch Light Hunting Campaign with highest impressions of all time.