AXE Body Spray
social
2022-2023 | The Martin Agency
Executive Creative Director: Ashley Davis Marshall
Group Creative Director: Mik Manulik
Creative Directors: Garrick Sheldon, Danielle Delph
Art Director: Dylan Webb, Emily Delius, Sophie Marsden
Copywriter: Jacob Knight-Thomas, Dallin Slavens
If a post-puberty hormonal, hip-hop hypebeast, who cares about fashion and memes ran the account, what would it look like?
Well, that’s exactly how we crafted the Axe Body Spray social account.
And the internet couldn’t get enough. Even gave us the nickname “WXE” which means we got a dub
This one is tough to explain, impossible even. Just enjoy the highlight reel.
Organic static posts that cooked on the feeds:
WARNING THIS IS WHERE IT GOES OFF THE RAILS. YOU’VE BEEN WARNED
Organic Tiktoks that broke the metrics at Unilever: